New shopper insights reveal that a broader possibility exists to leverage dairy’s strategic value throughout the path to purchase, from the fuel pumps to the cold vault, in order to better satisfy the on-the-go shopper.

Improving visibility and presentation of single-serve dairy products in convenience stores presents industry the opportunity to significantly grow dairy sales by nearly $250 million annually.

Research also highlights that the benefits of enhancing dairy merchandising in convenience stores go beyond simply increasing dairy sales and include:

• Increasing sales of complementary products
• Attracting under-developed shopper segments
• Strengthening the store’s overall fresh-food image