Tomorrow’s consumer market represents billions of dollars of unrealized potential for dairy products. To identify and activate growth opportunities for the dairy industry overall, the Innovation Center for U.S. Dairy assessed emerging trends that could impact dairy sales.

The face of the American consumer is changing. Fast-forwarding eight years into the future:

• 75 percent of the population will be overweight.
• 33 percent of the population will be over the age of 55.
• 20 percent of the population will be Hispanic.

Dairy categories must move beyond meeting the most basic of consumer needs to consider aspirational dimensions, within the gratification, wellness, convenience and safety need states.

(Click to enlarge)

Based on this comprehensive assessment of the current and future state of the industry, 20 opportunity areas exist to frame and focus future dairy innovation.

The Future of Dairy initiative equips dairy companies with a roadmap to navigate an increasingly complex business environment and catapult forward with breakthrough innovations.

Activation Teams are designed to help move these insights further, dig a little deeper and create actionable output for industry. The commitment is minimal, but the benefits to you and your organization are significant. View the Activation Kickoff presentation for more information and join one of the Activation Teams today!

Learn more:
Future of Dairy Activation Kickoff Meeting Presentation

This presentation was used at the Future of Dairy Activation Kickoff Meeting. It provides an overview of the project and outlines next steps for the Actiavtion Teams.

Future of Dairy Executive Summary
This executive summary provides a high-level overview of how consumers will change by the year 2020, and how these changes will impact their purchase and eating behaviors. This document outlines 20 growth opportunities and sizes these opportunities while identifying which dairy product categories are most applicable.

Full Report: Identifying Future White Space Opportunities

This full report provides a comprehensive look into the research findings and insights presented at the 2012 Future of Dairy Forum. The report identifies macro trends that will shape the future market and outlines 20 white space opportunities to drive growth of dairy and dairy based products.

Future of Dairy Forum Presentations

View presentations shared at the Future of Dairy Forum. The presentations aim to help you get smart about how to capitalize on emerging trends and driving forces to provide consumer-relevant offerings using dairy and dairy ingredients that will help grow your business. Please note: You will need to be logged in to USDairy.com to access the links below.

Beverages Reinvented Future of Dairy Forum Presentation
This presentation highlights the opportunity to reinvent and reposition fluid milk to meet the emerging needs of consumers. This presentation was shared at the 2012 Future of Dairy Forum by MaryAnne Drake, Ph.D., of North Carolina State University, and Madlyn Daley.

Continuously Delight Kids Future of Dairy Forum Presentation
This presentation highlights the opportunity to make dairy products a tasty, fun treat for kids so they continue to consume dairy into adulthood. This presentation was shared at the 2012 Future of Dairy Forum by Laurie Klein of The Family Room, Lynn Stachura and David Duguid.

Creating New Segments Future of Dairy Forum Presentation
This presentation highlights the opportunity to create new forms and segments within dairy to provide holistic solutions for tomorrow’s consumer. This presentation was shared at the 2012 Future of Dairy Forum by Phillip Tong, Ph.D., of the Dairy Products Technology Center, California Polytechnic State University, David McCoy, Ph.D., and Alan Reed.

Future of Retail Future of Dairy Forum Presentation
This presentation highlights the opportunity to reinvent the shopping experience for dairy by merging convenience and technology to allow constant conversation and welcoming environments. This presentation was shared at the 2012 Future of Dairy Forum by Bill Bishop, of Brick Meets Click, David Bishop, of Balvor LLC, and Rebecca MacKay.

Gen Zoom: Decelerating “Aging” Future of Dairy Forum Presentation
This presentation highlights the opportunity to make dairy the go-to choice for disease prevention, healthy aging, and a happier and more active life. This presentation was shared at the 2012 Future of Dairy Forum by Rex Repass, of R.L. Repass & Partners Inc. and Cara Kelly.

Grazing on Dairy Future of Dairy Forum Presentation
This presentation highlights the opportunity to make dairy the healthy, fun and satiating snack of choice, as people move from the three-meal-a-day norm to more snacking. This presentation was shared at the 2012 Future of Dairy Forum by Krista Trpkovski and Lynn Stachura.

Powered by Dairy Future of Dairy Forum Presentation
This presentation highlights the opportunity to make dairy the go-to food/beverage for people who want more physical or mental energy. This presentation was shared at the 2012 Future of Dairy Forum by Chris Cifelli, Ph.D., and Denise McCarthy.

Smart n’ Fit: The Challenge of How and What to Eat Future of Dairy Forum Presentation
This presentation highlights the opportunity to make dairy, with all of its benefits, the choice of consumers working to manage their weight, stay fit and remain healthy. This presentation was shared at the 2012 Future of Dairy Forum by Davey McHenry of The Hartman Group, and Cara Kelly.