Lucas Lentsch serves as executive vice president, United Dairy Industry Association (UDIA) for Dairy Management Inc. (DMI), which manages the national dairy checkoff on behalf of U.S. dairy farmers.
Building on a strong foundation of agriculture, business, public service and community outreach, Lentsch works collaboratively with checkoff organizations across the country to drive results and engage farmers directly in dairy’s research and promotion strategies. With a passion and expertise for bringing people together to cultivate change, he is also responsible for engaging with allied industry organizations, other commodity groups and key influencers, and is dedicated to working on behalf of America’s dairy community.
Prior to joining DMI, Lentsch held the role of CEO of Midwest Dairy, overseeing dairy farmer checkoff initiatives within a 10-state region. Before Midwest Dairy, Lucas spent five years with the South Dakota Department of Agriculture, serving three years as the state secretary of agriculture, creating and supporting programs designed to serve and protect farmers, ranchers and agribusiness. Along with his family dairy farm and processing backgrounds, Lentsch is also a veteran.
Lentsch graduated from South Dakota State University with a bachelor’s degree in agriculture. He currently resides in Minnesota with his wife and family.