Lucas Lentsch serves as chief federation officer for Dairy Management Inc. (DMI), which manages the national dairy checkoff on behalf of U.S. dairy farmers.
Building on a strong foundation of agriculture, business, public service and community outreach, Lentsch provides leadership and counsel as liaison between national and local checkoff organizations across the country to drive alignment, programming, consistent measurement and impact to achieve results and engage farmers directly in dairy’s research and promotion strategies. With a passion and expertise for bringing people together to cultivate change, he is also responsible for outreach and relations with farmers, other commodity groups and key influencers, and providing support for UDIA governance.
Prior to joining DMI, Lentsch held the role of CEO of Midwest Dairy, overseeing dairy farmer checkoff initiatives within a 10-state region. Before Midwest Dairy, Lucas spent five years with the South Dakota Department of Agriculture, serving three years as the state secretary of agriculture, creating and supporting programs designed to serve and protect farmers, ranchers and agribusiness. Along with his family dairy farm and processing backgrounds, Lentsch is also a veteran.
Lentsch holds a Master of Business Administration from the University of Minnesota, Carlson School of Management, and his bachelor’s in agriculture from South Dakota State University. He currently resides in Minnesota with his wife, Laura, and their family.