Health & Wellness

Consumer trends and preferences: Dairy's nutrient package

Dairy has an opportunity to leverage consumers’ interest in health and wellness. Extensive research on nutrient-rich foods has been completed by the scientific community, so now is the time to leverage these insights and messages to promote the unique nutrient package of dairy foods and ingredients.

Promote nutrient-rich dairy food groups

Health and wellness is top of mind for consumers, and there is strong, third-party support for dairy’s nutrient and health benefits. In addition to defining nutrient-dense foods, the scientific community has done extensive research which is reflected in our resources to help industry make a strong case for the value of nutrient-rich food groups such as milk, cheese and yogurt.

Nutrient-rich messages

Nutrient-rich messages for milk
Nutrient labeling terms/requirements and scientific support for nutrient-rich statements for milk
Nutrient-rich messages for cheese
Nutrient labeling terms/requirements and scientific support for nutrient-rich statements for cheese
Nutrient-rich messages for yogurt
Nutrient labeling terms/requirements and scientific support for nutrient-rich statements for yogurt
Nutrients in milk
Summary of potential claims on fluid milk products
Health and wellness dairy claims test
Presentation from June 2009 highlighting methodology used for message testing surrounding the nutrient-rich Health and Wellness Dairy Claims Test.
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