Messaging and claims

Man shopping for yogurt
Promoting the power of dairy's nutrient package

Messaging and claims for dairy foods

Calories count, dairy foods deliver — and brands need to continue promoting dairy’s nutrient and health benefits to maintain dairy’s stronghold. A single glass of milk provides calcium, potassium, phosphorus, protein, vitamins A, D and B12, riboflavin and niacin (or niacin equivalents) — nutrients important to a lifetime of good health.
Dairy foods

Messaging and claims for breakfast, protein and child health

Consumers increasingly are aware of the positive impact protein can have on health, especially related to healthy aging, sports performance and weight management. Dairy foods and ingredients, as high-quality sources of protein, offer a solution to the consumer desire for protein.