Priority areas: Breakfast opportunity

School officials understand the importance of breakfast in fueling their students’ readiness to learn, yet it is an under-developed area compared with school lunch. Dairy manufacturers have a viable opportunity to innovate tasty and nutritious breakfast options to help motivate more students to eat breakfast at school and increase incremental sales.
Young girls drinking milk

A nutritious breakfast that includes dairy foods helps fuel students for the day

Breakfast helps ensure students are well nourished to start their day of learning. As more students eat school breakfast, there is an opportunity for more milk and milk products to be sold and consumed. To expand the number of kids eating breakfast, schools can offer breakfast outside of the school cafeteria to the classroom. Milk companies can help school administrators increase funding for nutrient-rich foods by communicating the benefits of alternative breakfast options, including breakfast in the classroom or after first period.