Victor Zaborsky has been with MilkPEP since October of 1995 and has extensive knowledge and expertise of the milk industry. In his role as Vice President of Marketing, he leads consumer marketing efforts for the Milk Life campaign (formerly the National Milk Mustache “got milk?” campaign) and The Great American Milk Drive, an industry-wide, national program optimized for the retail environment. His expertise in strategic planning, communication, multicultural marketing, social media, digital and content marketing has helped drive milk consumption and sales. Victor directs national advertising, public relations, consumer and retail promotions as well as the development of strategic partnerships for both general market and Hispanic efforts. His significant work with major retail chains has brought The Great American Milk Drive to life in-store and beyond across the country. Victor is a graduate from the University of Tulsa.