Welcome to the new website

We’ve made some changes to help you find the information you need to save time and increase your sales.

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DairyMinded provides perspectives on industry opportunities and challenges and on the work of the Innovation Center for U.S. Dairy® and the Dairy Research Institute®. We hope to inspire you to capture new opportunities, question the status quo and help steer the future of the industry.

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dairy sustainability

Dairy’s Sustainability Journey videos

The short videos feature the 2013 U.S. Dairy Sustainability Awards program winners on their farm or operation, sharing their stewardship stories and sustainability practices in action.

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new product competition

2014 New Product Competition is underway

Baby boomers are redefining aging and seeking diets high in protein to help build strong bones and preserve lean muscle mass. The 2014 New Product Competition will recognize three student teams that innovate with dairy for this demographic.

Learn more about the competition

Recent News

Dairy industry applauds White House strategy for methane emissions reduction

Because of dairy farmers’ long-standing environmental stewardship, the White House strategy for agriculture includes a commitment to cost-effective, voluntary actions to reduce methane emissions through partnerships and programs.

Blog: Innovating healthy breakfasts for kids

Our Innovation Center for U.S. Dairy with industry partners, National Dairy Council® and third-party experts developed kid-focused, dairy-based breakfast concepts.

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Health & Wellness

Cheese and sodium market snapshot

This brochure includes consumer and product research, challenges and opportunities, industry updates and business thought-starters.

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strawberries for health and wellness

Product Categories

Cheese and healthy eating: audience brochure

This primer offers background information on the nutritional value of cheese for industry to educate general audiences.

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Product categories

Uniting the Industry, Driving Growth

The Innovation Center for U.S. Dairy® provides a forum for the dairy industry to work together pre-competitively. Collectively, we address barriers and opportunities to foster innovation and increase sales.


Three Tips to Gram Customers Attention 232 x 110

Three Tips to Grab Customers' Attention

Help solve a customer's problem, and chances are they'll notice you on the grocery store shelf.


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