Health & Wellness

Consumer trends and preferences

Mother and daughter shopping for dairy

National Health and Nutrition Examination Survey

Dairy foods play an important role in Americans’ diets, which is why we analyze National Health and Nutrition Examination Survey (NHANES) data to help the broader industry share information on dairy's contribution to the U.S. diet. Using this information in the promotion and positioning of products can help the industry bridge the gap between recommended servings and actual consumption.

Local

Local dairy farm
It is critical to connect consumers with agriculture and the farm-to-table story. Now is the time to highlight dairy's local origins, the farmer and regional products. In addition to promoting the nutrient and health benefits of dairy foods, marketing and leveraging local positioning can provide an emotional connection for consumers.

Snacking

Consumers increasingly are interested in snacks. At last count, snacking generated more than $93 billion in annual sales. To strengthen dairy’s position in this market, the industry has  broken down the snack eating occasion into several market segments so you can pinpoint the best opportunity for your business.
Snacking brochure

Dairy's nutrient package

Dairy has an opportunity to leverage consumers’ interest in health and wellness. Extensive research on nutrient-rich foods has been completed by the scientific community, so now is the time to leverage these insights and messages to promote the unique nutrient package of dairy foods and ingredients.