Trends & Initiatives

Retail opportunities

Retail opportunities for dairy foods and ingredients

Meal solutions merchandising

Meal solutions merchandising groups all the items needed for a specific recipe or eating occasion in one convenient place for consumers. By developing and testing several eating-occasion-specific displays in stores, the Innovation Center for U.S. Dairy® identified best practices and verified that a dairy-inclusive meal solution program can drive significant incremental dollar sales.
Meal solution concept for dairy

Dairy department of the future

The dairy department of the future work presents retailers with a $1 billion opportunity to reinvent the dairy department by enhancing the shopper experience. Tested in more than 1,000 stores over a three-year period, the resulting best practices maximize dairy’s potential while increasing total sales and store loyalty.
Dairy department of the future

Convenience channel opportunity

New shopper insights show us that the dairy industry could better meet the needs of the on-the-go shopper by showing our value in new and different places. Improving visibility and offering single-serve dairy products in convenience stores presents the opportunity to grow dairy sales by nearly $250 million annually.
Convenience dairy products