Trends & Initiatives

Community focus

Researcher working to satisfy consumer needs for stretchy cheese

We’re translating needs into opportunity

The right products, in the right place, at the right time, in the right way. The U.S. dairy industry is committed to better understanding the needs of consumers — and responding with innovations that satisfy those needs.

Animal care

Building and maintaining consumer confidence begins on the farm. The National Dairy FARM Program: Farmers Assuring Responsible Management provides verifiable means of showing dairy products are produced with a consistent level of animal care on farms across the country. Use these resources to inform people about animal care.

Holstein Portrait

Child nutrition

Dairy foods’ unique nutrient package and benefits make them an important part of school meals. Here’s how to navigate school meal guidelines and educate school stakeholders and decision-makers about dairy’s nutritional value.
Mom and daughter grocery shopping

Dietary guidelines

The Dietary Guidelines for Americans and MyPlate strongly support dairy foods and their health benefits. Help bring the dairy-specific points of the Guidelines to life for consumers by tailoring messages with branded marketing communications.