Youth Wellness

Growing kids need vital nutrients, including those found in dairy foods, to help them develop strong, healthy bodies. Learn more about building healthy eating habits to support growth and development through a variety of children’s health articles, fun recipes and nutrition tips for kids.

Fuel Up to Play 60

Fuel Up to Play 60 is a national in-school nutrition and physical activity program launched by the National Football League and National Dairy Council, founded by America’s dairy farmers, in collaboration with the U.S. Department of Agriculture. The program encourages youth to eat nutrient-rich foods like low-fat and fat-free dairy, fruits, vegetables and whole grains and to get at least 60 minutes of physical activity every day.

As a result of the program, 13 million students are making better food choices, and 16 million students are getting more physically active during the school day since the program began.


Better Academic Performance

Helping make sure children are not at risk for hunger and poor nutrition is not only connected to their growth and development, but also their readiness to learn. When children have regular access to nutritious meals, especially breakfast, research shows a connection to better performance in school.

National Dairy Council and Fuel Up to Play 60 work to show the importance of nutrient-rich foods and regular physical activity for all kids, helping to alleviate hunger, foster growth and development, and support learning.


One in six children in the U.S. faces hunger, and for them, the summer months could bring additional hardship. Child hunger becomes more prevalent at this time, as upward of 18 million children may lose access to the nutritious meals from the free or reduced-price school meal programs they depend on during the school year. As a result, they could miss out on important nutrition their growing bodies need, including the essential nutrients found in dairy foods.