About Us

About the Innovation Center: Mission and vision

Vision: People trust dairy as essential to their lives.
Mission: Working together to ensure an economically viable and socially responsible U.S. dairy community from farm to table.

Through the Innovation Center for U.S. Dairy, the dairy community supports socially responsible, economically viable and environmentally sound dairy food systems that promote the current and future health and well-being of our consumers, communities, cows, employees, businesses and planet. We are dedicated to ensuring high quality, nutritious dairy products that are responsibly produced and transparently marketed in ways that help consumers make informed choices.


The Innovation Center embraces a shared value statement that reflects how we do business. The value statement is brought to life through our efforts in six key areas, as illustrated in the diagram below. We welcome the involvement of all those along the dairy chain – from farm to table – who share our commitment to consumers of a socially responsible and ever improving dairy community. If you would like to learn more or become involved, please contact us at innovationcenter@usdairy.com.

Innovation Center

Created by America's dairy farmers

Initiated in 2008 by dairy farmers through the dairy checkoff, we collaborate on efforts that are important both to us and our valued customers – issues like food safety, nutrition and health, the environment and economics. The Innovation Center is committed to continuous improvement from farm to table, striving to ensure a socially responsible and economically viable dairy community.