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Making Every Drop Count


Dairy farmers nourish the world. To be a dairy farmer is to participate in a legacy of deep commitment to the care of animals, air, land and water—all in the service of feeding people and communities around the world.

Whether you call it doing what’s right for business, preserving your farm for the next generation, or sustainability, farmers have been doing it for years. The good news is, consumers and farmers want the same thing—a nutritious product, produced with care.

The checkoff tells your stories to consumers, thought leaders, influencers and more by meeting consumers where they are, using the channels they are already using. We want you to see how we’re sharing your stories to build trust and confidence of dairy products and dairy farming with everyone.


Media Partner: Vox—Dairy’s Surprising Tie to Renewable Energy

Partnering with Vox and using their Explainer Video Series allows us to target thought leaders and share details about dairy and renewable energy using third-party experts in a short video that’s easy to understand and share.
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Influencer: Mr. Beast and Minecraft

We know most farmers aren’t gamers, but 90% of Gen Z plays or watches video games—and they are a critical dairy consumer! Mr. Beast has more than 100 million subscribers across his channels, so connecting him to the world of dairy farming can help us reach this audience. Jump to the 4:30 mark of the video to see gamers building a dairy farm online!
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Our Channels: Undeniably Dairy

Sharing your sustainable solutions through short videos and longer stories on our owned channels is another way we’re trying to reach key audiences and help them learn more about dairy.
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