Making Every Drop Count

Dairy farmers nourish the world. To be a dairy farmer is to participate in a legacy of deep commitment to the care of animals, air, land and water—all in the service of feeding people and communities around the world.

Whether you call it doing what’s right for business, preserving your farm for the next generation, or sustainability, farmers have been doing it for years. The good news is, consumers and farmers want the same thing—a nutritious product, produced with care.

The checkoff tells your stories to consumers, thought leaders, influencers and more by meeting consumers where they are, using the channels they are already using. We want you to see how we’re sharing your stories to build trust and confidence of dairy products and dairy farming with everyone.