Making Every Drop Count

Making Every Drop Count provides transparency and information to dairy farmers regarding their investment in the checkoff to grow sales and build trust in dairy. We demonstrate the value of this investment and want you to see how we share your stories to build trust and confidence of dairy foods, dairy farmers and the dairy community with consumers, thought leaders and more.

Connect with Your Dairy Checkoff

Have questions about how your dairy checkoff dollars are helping drive sales and build trust? There are a number of ways to connect with us and stay up-to-date on the latest checkoff programs, activities and news.

Reaching Consumers

Much of the work the dairy checkoff team focuses on is reaching consumers, of all ages, through the Undeniably Dairy campaign. Farm partnering with influencers, thought leaders, dietitians and curriculum writers, dairy is reaching households across the country.


Even though most farmers aren’t gamers, it’s crucial to recognize that 90% of Gen Z engages with video games. With over 100 million subscribers across his channels, MrBeast connected his followers to the world of dairy farming as gamers joined him to build a dairy farm online (jump to 4:30 mark).