Dairy Checkoff Leaders Go Prime Time

Leaders of Dairy Management Inc., including Barb O’Brien, Paul Ziemnisky and Eve Pollet, appeared on a recent episode of RFD-TV’s “Rural America Live” program to discuss how the dairy checkoff pivoted during the COVID-19 crisis and continued its mission of growing sales and building trust for dairy farmers. Also offering insights to the program were Pennsylvania dairy farmer and DMI Chair Marilyn Hershey, Feeding America executive Jerod Matthews and Donna Martin, a registered dietitian and school food service director from Georgia.