Dairy Council of Nevada, GENYOUth Lead Effort to Address School Hunger

  • 3 min read March 1, 2024

Scott Wallin


Nevada schools received equipment support, including milk coolers.

ROSEMONT, Ill. – Checkoff-founded GENYOUth teamed with the Dairy Council of Nevada, the NFL and other partners to increase access to and participation in healthy school meals by providing grants for Grab and Go school meal equipment packages, including milk coolers and mobile meal carts, for 73 high-need Nevada schools.

Before each Super Bowl, state and regional checkoff teams collaborate with GENYOUth and purpose-minded partners on GENYOUth’s community initiative to improve the student health and wellness experience, including increased dairy consumption. This year’s program, called Super School Meals, focused on Super Bowl host market Las Vegas and throughout Nevada.

The culmination of Super School Meals was celebrated during an event on Feb. 8 at West Preparatory Academy in Las Vegas, where 150 students joined former NFL players, Clark County School District officials and various community leaders.

“Dairy farmers in Nevada and throughout the nation are committed year-round to the health and well-being of our nation’s children,” said Tammy Baker, general manager of the Dairy Council of Nevada. “We are proud to partner with GENYOUth and others on Super School Meals to grow school meal participation and to provide equitable access to nutritious dairy products.

The effort is expected to benefit 40,000 students by increasing access to nearly 11 million school meals

“One in five children in Nevada is food insecure, and over 30 million students nationwide rely on school meals for a significant portion of their daily nutrition,” said GENYOUth CEO Ann Marie Krautheim, who is also a registered dietitian. “Often, school meals may be the only healthy nutrition a student receives on some days.

“Grab and Go meal equipment is critical to increasing meal access and participation, especially for school breakfast. Super School Meals is fostering nutrition security among Nevada youth. I am grateful to our committed partners for stepping up to help tackle youth food insecurity in Nevada.”

GENYOUth, supported by several sponsors, continued its efforts to help end student hunger with the Taste of the NFL, the Super Bowl’s largest philanthropic event. Net proceeds from the Feb. 10 event will benefit schools in Nevada and the nation.

For information on GENYOUth and Super School Meals, visit www.GENOUthNow.org. To learn more about the dairy checkoff, visit www.usdairy.com.


About GENYOUth

GENYOUth is a 501c3 national nonprofit dedicated to helping school children thrive by living a well-nourished and physically active life. A catalyst for youth health and wellness, GENYOUth has supported over 77,000 U.S. schools to equip them with the resources needed to ensure millions of children have equitable access to nutrition and physical activity. Founded by America’s dairy farmers and the NFL, GENYOUth convenes a network of private and public partners, including Fortune 100 companies and foundations to ensure all children are nourished and active to be their best selves. With a commitment to end student hunger, GENYOUth provides nutrition grants to increase access to healthy school meals among food insecure students. GENYOUth is the official charitable partner of Taste of the NFL, a purpose-driven Super Bowl culinary experience that raises awareness and generates funds to fight hunger and food insecurity to support the organization’s commitment to end student hunger. To learn more and support GENYOUth visit www.GENYOUthnow.org and follow us on LinkedIn, Facebook, Instagram and Twitter.